COB Vision

Our vision is to be the leading regional public business college in Arkansas, with national recognition in selected fields or areas.

COB Statement of Mission and Core Values

Our mission is to provide high quality business education to our undergraduate and graduate students through the delivery of a current and responsive curriculum that promotes intellectual and professional development. We promote excellence through our scholarly endeavors and service to our stakeholders through strong engagement with the regional and global business community.

In carrying out this mission, the College of Business is guided by the following core values:

1. Intellectual Excellence
   1.1.  Educate students: We promote intellectual and professional development of
           students by emphasizing communication, critical and analytical thinking,    
           collaboration, information management and a broad exposure to key business    
           disciplines.
   1.2. Scholarship: We believe that faculty and students should engage in professional
           development and scholarly endeavors that promote the application and creation of
           knowledge in business practice and education.
   1.3.  Cultural competence: We maintain and develop current and responsive
           curriculum that prepares students for the global business environment through
           broad exposure to key business disciplines.
   1.4.  Physical learning environment: We strive to provide a physical infrastructure with
          appropriate technology that provides an environment in which our students and
           faculty can thrive professionally and intellectually.
2. Community
   2.1.  Collegiality: We encourage transparency in our decision making practice through
           a process of shared governance based on interactions among faculty, staff, and
           students.
   2.2.  Service: We pursue collaborative partnerships between our internal and external
           stakeholders to promote life-long and experiential learning, research, service,
           and community interaction.
3. Diversity:
   3.1.  Diversity: We value the opportunity to work, learn, and develop in a community
           that embraces the diversity of individuals and ideas.
4. Integrity:
   4.1.  Ethics: We are committed to ethical and responsible behavior in our own actions
           and to developing the same commitment in our students by promoting the
           awareness of professional ethical responsibilities.
   4.2.  Responsibility: We commit to being responsible and accountable in our
           operations at all levels, including assessment and continuous improvement of our
           academic programs and transparency in our fiscal and operational proceedings.