Public Relations

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Public Relations is an exciting, fast-paced profession that creates and promotes goodwill between an organization and its public.

UCA graduates have a wide range of career opportunities, such as:

• corporate communications
• university relations
• community affairs
• public opinion research
• governmental lobbying
• campaign direction
• promotional materials

Degree Requirements

UCA Students earn either a Bachelor of Arts or a Bachelor of Science degree in Speech and Theatre with an emphasis in Public Relations. The program combines classroom study with practical, hands-on experience in communication areas from press release writing to television production to publication preparation. The program also includes an internship in the corporate world to assure that UCA students learn first hand the challenges of the public relations professional and begin the networking so essential to career success. These degrees require completion of 124 hours including l) general education component, 2) specific degree requirements, 3) a major as described below, and 4) a minor as arranged through the student's minor advisor.

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Click here for the 4-Year Plan of Study

See the University Bulletin for full course descriptions