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Academic Assessment Program	MMIS
University of Central Arkansas

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BBA in Marketing
BBA in Management
BBA in Information Systems
Departmental Honors

Statement of Departmental Purpose
The Department of Marketing and Management offers major programs of study designed to prepare students for careers in three key areas of business: marketing, management, and information systems. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of management. The information systems major cultivates proficiency in the use of information technologies by individuals and work groups.

Statement of Departmental Purpose

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in three key areas of business: marketing, management, and information systems. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of management. The information systems major cultivates proficiency in the use of information technologies by individuals and work groups.

BBA in Marketing

Most recent assessment report: March 1999

View this plan in PDF format.

Intended Outcomes/Objectives	Assessment Procedures and Criteria
1. Students completing the baccalaureate program in Marketing will compare very favorably with those students completing a similar program nationally.	1a. Graduating seniors will take the Major Field Achievement Test in Business during the semester prior to their graduation and the average score of graduates in Marketing will be at or near the 50th percentile compared to national results. 1b. Eighty percent of the respondents to a survey of business graduates one year after graduation will "agree" or "strongly agree" with the statement: "In the field of Marketing I feel as well prepared as the majority of individuals nationwide who have completed a similar degree during the past year."
2. Baccalaureate graduates will find ready employment in the field of Marketing.	2a. Eighty percent of the respondents to the College of Business Administration graduate survey will report having received a job offer within three months of graduation. 2b. Eighty percent of respondents to the CBA graduate survey will indicate that they are currently employed or have accepted a job offer. 2c. Eighty percent of the respondents to the CBA graduate survey will indicate that they are employed in positions "directly related" to their career choices.
3. Students completing the baccalaureate will be well prepared for their first position.	3a. Eighty percent of the respondents to the CBA graduate survey will "agree" or "strongly agree" with the statement: "I am well prepared for my first position." 3b. Eighty percent of the employers of graduates from the Marketing program responding to a survey, developed by the College of Business Administration, one year after employing the graduates will "agree" or "strongly agree" with the statement: "Employee's academic program prepared him/her well for his/her position."

Intended Outcomes/Objectives

Assessment Procedures and Criteria

1. Students completing the baccalaureate program in Marketing will compare very favorably with those students completing a similar program nationally.

1a. Graduating seniors will take the Major Field Achievement Test in Business during the semester prior to their graduation and the average score of graduates in Marketing will be at or near the 50th percentile compared to national results.

1b. Eighty percent of the respondents to a survey of business graduates one year after graduation will "agree" or "strongly agree" with the statement: "In the field of Marketing I feel as well prepared as the majority of individuals nationwide who have completed a similar degree during the past year."

2. Baccalaureate graduates will find ready employment in the field of Marketing.

2a. Eighty percent of the respondents to the College of Business Administration graduate survey will report having received a job offer within three months of graduation.

2b. Eighty percent of respondents to the CBA graduate survey will indicate that they are currently employed or have accepted a job offer.

2c. Eighty percent of the respondents to the CBA graduate survey will indicate that they are employed in positions "directly related" to their career choices.

3. Students completing the baccalaureate will be well prepared for their first position.

3a. Eighty percent of the respondents to the CBA graduate survey will "agree" or "strongly agree" with the statement: "I am well prepared for my first position."

3b. Eighty percent of the employers of graduates from the Marketing program responding to a survey, developed by the College of Business Administration, one year after employing the graduates will "agree" or "strongly agree" with the statement: "Employee's academic program prepared him/her well for his/her position."

BBA in Management

Most recent assessment report: March 1999

View this plan in PDF format.

Intended Outcomes/Objectives	Assessment Procedures and Criteria
1. Students completing the baccalaureate program in Management will compare very favorably with those students completing a similar program nationally.	1a. Graduating seniors will take the Major Field Achievement Test in Business during the semester prior to their graduation and the average score of graduates in Management will be at or near the 50th percentile compared to national results. 1b. Eighty percent of the respondents to a survey of business graduates one year after graduation will "agree" or "strongly agree" with the statement: "In the field of Management I feel as well prepared as the majority of individuals nationwide who have completed a similar degree during the past year."
2. Baccalaureate graduates will find ready employment in the field of Management.	2a. Eighty percent of the respondents to the College of Business Administration graduate survey will report having received a job offer within three months of graduation. 2b. Eighty percent of respondents to the CBA graduate survey will indicate that they are currently employed or have accepted a job offer. 2c. Eighty percent of the respondents to the CBA graduate survey will indicate that they are employed in positions "directly related" to their career choices.
3. Students completing the baccalaureate will be well prepared for their first position.	3a. Eighty percent of the respondents to the CBA graduate survey will "agree" or "strongly agree" with the statement: "I am well prepared for my first position." 3b. Eighty percent of the employers of graduates from the Management program responding to a survey, developed by the College of Business Administration, one year after employing the graduates will "agree" or "strongly agree" with the statement: "Employee's academic program prepared him/her well for his/her position."

Intended Outcomes/Objectives

Assessment Procedures and Criteria

1. Students completing the baccalaureate program in Management will compare very favorably with those students completing a similar program nationally.

1a. Graduating seniors will take the Major Field Achievement Test in Business during the semester prior to their graduation and the average score of graduates in Management will be at or near the 50th percentile compared to national results.

1b. Eighty percent of the respondents to a survey of business graduates one year after graduation will "agree" or "strongly agree" with the statement: "In the field of Management I feel as well prepared as the majority of individuals nationwide who have completed a similar degree during the past year."

2. Baccalaureate graduates will find ready employment in the field of Management.

2a. Eighty percent of the respondents to the College of Business Administration graduate survey will report having received a job offer within three months of graduation.

2b. Eighty percent of respondents to the CBA graduate survey will indicate that they are currently employed or have accepted a job offer.

2c. Eighty percent of the respondents to the CBA graduate survey will indicate that they are employed in positions "directly related" to their career choices.

3. Students completing the baccalaureate will be well prepared for their first position.

3a. Eighty percent of the respondents to the CBA graduate survey will "agree" or "strongly agree" with the statement: "I am well prepared for my first position."

3b. Eighty percent of the employers of graduates from the Management program responding to a survey, developed by the College of Business Administration, one year after employing the graduates will "agree" or "strongly agree" with the statement: "Employee's academic program prepared him/her well for his/her position."

BBA in Information Systems

Most recent assessment report: March 1999

View this plan in PDF format.

Intended Outcomes/Objectives	Assessment Procedures and Criteria
1. Students completing the baccalaureate program in Information Systems will compare very favorably with those students completing a similar program nationally.	1a. Graduating seniors will take the Major Field Achievement Test in Business during the semester prior to their graduation and the average score of graduates in Information Systems will be at or near the 50th percentile compared to national results. 1b. Eighty percent of the respondents to a survey of business graduates one year after graduation will "agree" or "strongly agree" with the statement: "In the field of Information Systems I feel as well prepared as the majority of individuals nationwide who have completed a similar degree during the past year."
2. Baccalaureate graduates will find ready employment in the field of Information Systems.	2a. Eighty percent of the respondents to the College of Business Administration graduate survey will report having received a job offer within three months of graduation. 2b. Eighty percent of respondents to the CBA graduate survey will indicate that they are currently employed or have accepted a job offer. 2c. Eighty percent of the respondents to the CBA graduate survey will indicate that they are employed in positions "directly related" to their career choices.
3. Students completing the baccalaureate will be well prepared for their first position.	3a. Eighty percent of the respondents to the CBA graduate survey will "agree" or "strongly agree" with the statement: "I am well prepared for my first position." 3b. Eighty percent of the employers of graduates from the Information Systems program responding to a survey, developed by the College of Business Administration, one year after employing the graduates will "agree" or "strongly agree" with the statement: "Employee's academic program prepared him/her well for his/her position."

Intended Outcomes/Objectives

Assessment Procedures and Criteria

1. Students completing the baccalaureate program in Information Systems will compare very favorably with those students completing a similar program nationally.

1a. Graduating seniors will take the Major Field Achievement Test in Business during the semester prior to their graduation and the average score of graduates in Information Systems will be at or near the 50th percentile compared to national results.

1b. Eighty percent of the respondents to a survey of business graduates one year after graduation will "agree" or "strongly agree" with the statement: "In the field of Information Systems I feel as well prepared as the majority of individuals nationwide who have completed a similar degree during the past year."

2. Baccalaureate graduates will find ready employment in the field of Information Systems.

2a. Eighty percent of the respondents to the College of Business Administration graduate survey will report having received a job offer within three months of graduation.

2b. Eighty percent of respondents to the CBA graduate survey will indicate that they are currently employed or have accepted a job offer.

2c. Eighty percent of the respondents to the CBA graduate survey will indicate that they are employed in positions "directly related" to their career choices.

3. Students completing the baccalaureate will be well prepared for their first position.

3a. Eighty percent of the respondents to the CBA graduate survey will "agree" or "strongly agree" with the statement: "I am well prepared for my first position."

3b. Eighty percent of the employers of graduates from the Information Systems program responding to a survey, developed by the College of Business Administration, one year after employing the graduates will "agree" or "strongly agree" with the statement: "Employee's academic program prepared him/her well for his/her position."

Departmental Honors

Intended Outcomes/Objectives	Assessment Criteria and Procedures
Honors graduates will successfully meet each of the objectives listed below by demonstrating their ability to:	The following criteria will be used in assessing departmental honors projects:
1. Conduct an in-depth analysis of a topic in their major area of study by successfully completing an independent study in collaboration with their faculty advisor or with an alternate member of the department's faculty.	1. Based on an evaluation by the supervising faculty member, a grade is given for MGMT 4390-Special Problems in Management, MKTG 4390-Special Problems in Marketing, or INFO 4390-Special Problems in Information Systems.
2. Produce a written description of their project which utilizes a high standard of exposition.	2-3. A departmental honors committee will review the paper, evaluate the oral presentation, and recommend whether or not the paper and presentation are of sufficient quality to warrant honors designation.
3. Make an oral presentation of the results of their research by conducting a seminar for their peers and faculty.

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