Academic Assessment Program |
Speech, Theatre, & Mass. Comm. |
University of Central Arkansas |
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| Statement of Departmental Purpose |
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| The general mission of the Department is the development of the student as human being, citizen and artist. Specifically, study in the Department's four disciplines--Speech, Theatre, Journalism, and Telecommunications--is designed (1) to develop a theoretical foundation and an appreciation for the inherent complexities of Speech, Theatre, and Mass Communication processes in various contexts; (2) to improve student skills in Speech, Theatre, and Mass Communication as a way to make life more fulfilling as well as to produce socially and culturally beneficial behavior; (3) to develop appropriate socially useful and aesthetic standards and criteria by which to judge oral, artistic, and mediated expressions of human intellect, emotions, and behavior; (4) to clarify and reinforce ethical considerations associated with responsible human communication in a free society; and (5) to increase awareness of the application of Speech, Theatre, and Mass Communication as fields of advanced study, as a career objective, or as an adjunct to other fields of study. |
Most recent assessment report: none
View this plan in PDF format.
| Intended Outcomes/Objectives | Assessment Procedures and Criteria |
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| 1. Students will have a knowledge of theories and be able to practice skills in speech communication as related to public relations, specifically in public speaking, organizational communication, persuasion and communication theory. | 1a. A student will present, to the entire speech faculty, a portfolio of documents, videotapes, and research to display appropriate progress toward achieving the program objectives and those of the student. An annual review of the portfolio will be conducted by the advisor; the second year and final review will be conducted by the entire speech faculty. Ninety (90) percent of the students will achieve a rating of satisfactory or higher on a rating scale of excellent, satisfactory, satisfactory with reservations, and unsatisfactory. 1b. A student will receive an overall grade average of "C" or better in all required courses to demonstrate a sufficient level of competency. The faculty advisor will assess the grades at the end of each semester. |
| 2. Students will have successfully completed at least two application hours in forensics. | 2a. Records in the student portfolio will document participation in at least two credit hours of speech/public relations activities. 2b. Records in the student's portfolio will include documentation of activities performed. |
| 3. Students will have completed a formal public relations internship utilizing the concepts learned in the program (research, time management. writing, interviewing, public speaking, etc.) to solve work-related problems and to successfully complete assigned work goals. | 3. Ninety-five (95) percent of majors will successfully complete a minimum three-hour public relations internship with a grade of "C" or better. |
| 4. Students will acquire a foundation for graduate studies, or for a career as a public relations specialist, corporate communication manager, speech professional, or professional in allied fields such as business, management, marketing. mass communication, political science, etc. | 4a. The student will include in the portfolio a document detailing how his/her speech communication degree will be applicable for his/her professional plans. 4b. Eighty (80) percent of the respondents to a survey of program graduates one year after graduation will rate their training at UCA as four or higher on a scale of one to five with five being the most positive. |
Most recent assessment report: October 1998
View this plan in PDF format.
| Intended Outcomes/Objectives | Assessment Procedures and Criteria |
|---|---|
| 1. Students will have a knowledge of theories and be able to practice skills in speech communication, specifically in interpersonal, small group, and public speaking. | 1a. A student will present, to the entire speech faculty, a portfolio of documents, videotapes, and research to display appropriate progress toward achieving the program objectives and those of the student. An annual review of the portfolio will lie conducted by the advisor; the second year and final review will be conducted by the entire speech faculty. Ninety percent of the students will achieve a rating of satisfactory or higher on a rating scale of excellent, satisfactory, satisfactory with reservations, and unsatisfactory. 1b. A student will receive a minimum grade of a C in all required courses to demonstrate a sufficient level of competency. The faculty advisor will assess the grades at the end of each semester. |
| 2. Students will have successfully completed at least four application hours in speech communication. These hours will require knowledge and skills in speech communication concepts: activities include competitive forensics as well as other departmentally approved speech communication activities. | 2a. Records in the student portfolio will document participation in at least four credit hours of speech communication activities, one of which must be forensics. 2b. Included in the student's portfolio will be outlines of speeches and judge's critiques as well as other documentation of activities which display appropriate progress toward achieving the program objectives and those of the student. |
| 3. Students will be able to apply concepts learned in the program to real-world situations. | 3a. Students will complete a formal, senior-level project which identifies and solves a real world problem: this will be done through a structured problem solving procedure which will utilize the concepts learned at UCA (research, time management, writing, interviewing, communicating, etc.). The project will be evaluated by at least two of the speech faculty on quality of critical thinking, problem-solving ability, thoroughness of research, use of time management, and writing, interviewing, and communication skills. 3b. Ninety-five percent of majors who carry out the senior project as part of the capstone course (Advanced Small-Group Problem-Solving) will earn a grade of C or better. Ninety-five percent of those who carry out the project independently will receive a grade of "satisfactory" or higher on a rating scale of excellent, satisfactory, satisfactory with reservations, and unsatisfactory. |
| 4. Students will acquire a foundation for a career as a graduate student, speech professional, speech educator, or professional in allied fields such as business, management, marketing, public relations, mass communication, political science, etc. | 4a. The student will include in the portfolio a document detailing how his/her speech communication degree will be applicable for his/her profession. 4b. Eighty percent of the respondents to a survey of program graduates one year after graduation will rate their training at UCA as a 7 or higher on a scale of 1 to 10 with 10 being most positive. |
Most recent assessment report: October 1998
View this plan in PDF format.
| Program Goal | |
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Rooted in the liberal arts tradition, the Theatre Program seeks to be an outstanding liberal arts program, noted for excellence in the classroom and on stage, that provides our students with the knowledge and skills upon which they build careers and become productive citizens. We believe that theatre students are successful when they grasp the theoretical, historical, and practical elements of the theatre as well as understand the historical, cultural, and social traditions of civilizations which created and continue to sustain theatre as an art form. |
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| Intended Outcomes/Objectives | Assessment Procedures and Criteria |
| 1. Students completing the baccalaureate program in theatre will have a knowledge of the general practices and major components of the theatre as well as an understanding of theatre history, dramatic theory and criticism, and dramatic literature. | 1a. A student will present to the entire faculty a portfolio of documents, videotapes, drawings, research, etc., to display appropriate progress toward achieving the objectives of the program and the student. An annual review of the portfolio will be conducted by the advisor. Second year and final review will be conducted by the entire theatre faculty. Ninety percent of the students will achieve a rating of satisfactory or higher on a rating scale of excellent, satisfactory, satisfactory with reservations, and unsatisfactory. 1b. The student will complete all required courses for the major with a grade of C or better. |
| 2. Students completing the baccalaureate program in theatre will have successfully completed at least 240 hours of practical experience in an active production program requiring knowledge of both the art and the craft of the theatre. | 2a. Records in the student's portfolio will document participation in at least four co-curricular productions as either cast or production crew member. 2b. The student will complete four semester hours of Theatre Production and Performance (each requiring sixty hours of practical experience) with a grade of B or better. |
| 3. Students completing the baccalaureate program in theatre will have completed projects and activities which show evidence of research and the ability to synthesize artistic concepts into actual work making strong choices. | 3. The student will complete a senior project displaying special talents and abilities and demonstrating an understanding of the theatre. Numerous options are available to the student in such areas as acting, design, technical direction, directing, stage management, playwrighting, and research. The project will be presented to the entire faculty for evaluation/critique based on the quality of research and the ability to synthesize artistic concepts into actual work, making strong choices. Ninety percent of the students will achieve a rating of satisfactory or higher on a rating scale of excellent, satisfactory, satisfactory with reservations, and unsatisfactory. |
| 4. Students completing the baccalaureate program in theatre will acquire a foundation for a career as a graduate student, theatre professional, theatre educator, or a professional in allied fields such as communications, psychology, marketing, or public relations. | 4. Seventy percent of the respondents to a survey of program graduates one year after graduation will rate their training at UCA as 7 or higher on a scale of 1 to 10, with 10 being most positive. |
Most recent assessment report: October 1998
View this plan in PDF format.
| Program Goal | |
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| The Mass Communication Program strives (1) to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions; and (2) to prepare students for areas in the print and telecommunications media. | |
| Intended Outcomes/Objectives | Assessment Procedures and Criteria |
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All baccalaureate Mass Communication graduates will be required to prepare a professional résumé and portfolio, supervised and reviewed by their major adviser, during their last semester at the University. Copies of these materials will be collected for ongoing and comparative evaluation by program faculty. Students performing mass communication internships and their employment supervisors will complete evaluations at the end of the internships, which will measure the level of communication skills required and demonstrated, the breadth and depth of the experience and the value of the experience for the employer and the intern. The data will be collected, evaluated, and distributed on a periodic basis. |
1. Students completing the baccalaureate degree will be able to express information coherently, completely and concisely in written form.
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1a. Students will have received at least a C in Introduction to Mass Communication. 1b. Students will have received at least a C in Oral Communication, Composition I and Composition II, Beginning Reporting, Advanced Reporting, and News Editing I. 1c. All graduates will have had work published in either the Echo or the Scroll, 30% will have successfully completed internships, and 15% will have had work accepted by commercial, governmental or non-profit publications off the campus. 1d. Each graduate will have completed four hours of Print Media Application and have participated in the production of the newspaper or yearbook. 1e. Half or more of graduates will have completed Publication Design with a grade of C or better. |
| 2. Students completing the baccalaureate degree will be familiar with current professional issues in the field of mass communication, specifically including legal and ethical issues; social and cultural issues; and the history and evolution of mass media systems. | 2a. Each student will complete Media Law & Ethics with a grade of C or better. 2b. Each student will be a member of a professional society or have attended a professional conference. 2c. Each student will complete a portfolio review by his or her major adviser at the end of junior year and again after the first semester of the senior year. This portfolio will include a diverse selection of writing, editing, photography, or page design skills. The items included in the portfolios will be reviewed by the entire journalism faculty for evaluation and critique. The evaluation will consider the quality and comprehensiveness of researching, writing and editing, photography and publication production skills, and the student's ability to communicate a clear message through a particular medium. Student portfolios will receive a rating of unsatisfactory or satisfactory or excellent. At least 90% of the students will receive a rating of satisfactory or higher in the first semester of their senior year. |
| 3. Students completing the baccalaureate degree will develop a variety of critical thinking skills. | 3. Senior students will have completed an in-depth multi-source investigative or explanatory article written for a newspaper, an in-depth magazine article, an in-depth photo essay, or assisted in the production of a publication. |
Most recent assessment report: October 1998
View this plan in PDF format.
| Program Goal | |
|---|---|
| The Mass Communication Program strives (1) to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions; and (2) to prepare students for areas in the print and telecommunications media. | |
| Intended Outcomes/Objectives | Assessment Procedures and Criteria |
| 1. Students completing the baccalaureate program in mass communications with a telecommunications emphasis will be able to communicate through written, oral, and electronic media as well as demonstrate an understanding of the evolution of media systems, the social implications of new technologies, and principles of media theory and management. | 1a. Students will present a professional resume and portfolio to their major advisor. Copies of these materials will be collected for ongoing and comparative evaluation by program faculty. The portfolio should include a diverse selection of writing and editing including print, video, and audio forms of communication. Evaluation of the portfolio will consider technical expertise, aesthetics of the contents, and the student's ability to communicate a clear message with originality and creativity. Portfolios will be rated on a scale of excellent, satisfactory, satisfactory with reservations, and unsatisfactory. Ninety percent of the students will achieve a rating of satisfactory or higher. 1b. Students will complete all required courses for the major with a grade of C or better. |
| 2. Students completing the baccalaureate program in mass communications with a telecommunications emphasis will have successfully completed at least 140 hours of practical, hands-on experience, and become familiar with basic production processes and technology. | 2. Each graduate will have completed a minimum of four semester hors (140 hours) of Electronic Media Application and have participated in a wide range of audio and video production activities at both Channel 6 and KUCA. Student tapes from these projects will be included in the portfolios. |
| 3. Students completing the baccalaureate program in mass communications with a telecommunications emphasis will be able to conduct research and apply critical thinking skills to solving real problems. | 3. Students will complete an in-depth final project, such as a video documentary or a written article for publication or conference presentation. This final project will be included in the portfolio. The project will be presented to the entire faculty for evaluation based on the quality of the research, ability to synthesize artistic concepts into actual work, and production techniques. Final projects will be rated on a scale of excellent, satisfactory, satisfactory with reservations, and unsatisfactory. Ninety percent of the students will achieve a rating of satisfactory or higher. |
| 4. Students completing the baccalaureate program in mass communications with a telecommunications emphasis will establish a foundation for a career as a professional or graduate student in the field of telecommunications and be familiar with current professional issues in the field. | 4a. Eighty percent of all students will join a professional society or have attended a professional conference or workshop. 4b. Seventy percent of the respondents to a survey of program graduates one year after graduation will rate their training at UCA as 7 or higher on a scale of 1 to 10, with 10 being most positive. |
| The goal of the departmental honors program is to provide outstanding students with the opportunity to apply the theories, concepts, and skills learned in the classroom to a discipline specific problem, creative project, performance, or presentation. The project will enable the student to exhibit an advanced knowledge of and special talents in the discipline. Moreover, the program enables the student to gain insight into the various social and cultural contexts in which the discipline exists. | |
| Intended Outcomes/Objectives | Assessment Criteria and Procedures |
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| 1. Students will complete a Thesis Project. The project may include but is not limited to a research paper, a performance, or a multimedia presentation. The thesis project must be approved by a departmental committee. The project will demonstrate the student's advanced understanding of the knowledge and skills of the discipline as well as displaying the student's particular talent in the area. Completed projects will also demonstrate evidence of research, creative insight, and critical thinking skills. Specific objectives for each project will be determined by the student and the project committee. | 1a. The student will complete the project, submit a paper, and conduct a public seminar that explicates the process and product of the project. After review of the written document and the public seminar, the departmental committee will assign a grade based upon the quality of the work and the student's success at fulfilling the objectives identified in the project proposal. 1b. Ninety percent of students completing the project will receive a grade of "B" or better. |
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