P.R.I.S.M. serves the GLBTQQA (gay, lesbian, bisexual, transgendered, queer, questioning, and allied) community of UCA including students, faculty, staff, and alumni. P.R.I.S.M. stands for Pride, Raising awareness, Involvement, Support, and Mentoring. It was formed in 1997 and has steadily grown to be an influential organization in motivating the student body to open themselves up to diversity, especially diverse sexual and gender-related orientations. The alliance also works to promote awareness, tolerance, equality and understanding, and to dispense GLBTQQA-related information campus-wide. In addition, it strives to offer support services for GLBTQQA students.

The organization currently serves three major functions: support for students who are dealing with GLBTQQA issues, organization of educational programs on campus, and provision of a social outlet for members. The alliance also works with other GLBTQQA organizations around the state, particularly in Central Arkansas. P.R.I.S.M. has hosted panel discussions discussing such topics as homophobia and has organized residence hall programs to discuss their feelings about homosexuality, bisexuality, and transgendered issues.