Undergraduate Bulletin
Document Number 3.01.04

Marketing and Management

Chair and Associate Professor: Dr. Rubach, 450-3149
Professors: Dr. Bradley, Dr. Cangelosi, Dr. Esteban, Dr. Gatlin-Watts, Dr. Markham
Associate Professors: Dr. Bounds, Dr. Kim
Assistant Professors: Dr. Chan, Dr. Hargis, Ms. Oyler, Dr. Watt
Instructors: Mr. Bartos, Ms. Carson, Mr. Isanhart

[1] Objectives

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in two key areas of business: marketing and management. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration.

[2] Departmental Undergraduate Scholars Program

Seniors, with the consent of their advisor and the department chair, having a grade point average of at least 3.25, may participate in a departmental honors program which, when successfully completed, will allow the student to graduate as an undergraduate scholar. The marketing major will be required to complete MKTG 4390 Special Problems in Marketing, and the management major must complete MGMT 4390 Special Problems in Management. In each case the student will complete a research paper based on individual study and written under the direction of a faculty member.

[3] Baccalaureate Degree: Bachelor of Business Administration

[3.1] Management

The degree of Bachelor of Business Administration with a major in management requires successful completion of 124 hours including (1) the general education component; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 124.

[3.1.1] Major in Management (24 hours)

MGMT 4341 and 4348; 12 hours of upper-division management courses chosen from MGMT 3300, 3305, 3310, 3315, 3342, 3346, 3349, 3350, 3351, 3352, 3382, 4315, 4320, 4382, 4390; and 6 hours chosen from remaining upper-division management courses and/or MKTG 3351, 3372, 4355.

[3.1.2] Minor in Management (21 hours)

Not open to students earning a BBA degree.

MGMT 2341 and 18 hours selected from the following: MGMT 3300, 3305, 3310, 3315, 3342, 3344, 3346, 3349, 3350, 3351, 3352, 4315, 4320, 4341, 4348, 4390 and/or MKTG 2350, 3351, 3372 (only six credit hours of which may be marketing courses).

[3.2] Marketing

The degree of Bachelor of Business Administration with a major in marketing requires successful completion of 124 hours, including (1) the general education component; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 124.

[3.2.1] Major in Marketing (24 hours)

MKTG 4353, 4354, 4355, 4362, 4370, and 9 hours from MKTG 3351, 3356, 3360, 3371, 3372, 3373, 3382, 4320, 4360, 4361, 4382, 4390; MGMT 3305, 3310, 3315, 3342, 3346, 3349, 3352.

[3.2.2] Minor in Marketing (21 hours)

Not open to students earning a BBA degree.

MKTG 2350 and 18 hours from the following: MKTG 3351, 3356, 3360, 3371, 3372, 3373, 4320, 4360, 4361, 4390; MGMT 2341, 3305, 3310, 3315, 3342, 3346, 3349, 3352 (only six credit hours of which may be management courses).

[4] Courses in Management (MGMT)

Follow this link for MGMT course descriptions: course link.

[5] Courses in Marketing (MKTG)

Follow this link for MKTG course descriptions: course link.