[1] Courses in Public Relations (PRLS)

2305 INTRODUCTION TO PUBLIC RELATIONS An introduction to the principles and practices necessary for professionals in the public relations field. This is a basic course that addresses theoretical bases, historical and social contexts, as well as current policy and legal and ethical considerations. Fall, spring.

3305 PUBLIC RELATIONS TECHNIQUES A study of the channels of communication available to the public relations practitioner and of ways to use those channels effectively. The course covers traditional print and electronic media as well as new media. Use of direct mail, exhibits, annual reports, news conferences, advocacy advertising, and presentations as elements of the public relations program will be addressed. Fall.

3310 WRITING FOR PUBLIC RELATIONS Written aspects of public relations, including press releases, leaflets, newsletters, and magazines. Basic concepts and practices for public relations practitioners and functions of public relations. Prerequisite: consent of instructor. Fall, spring.

4305 PUBLIC RELATIONS CASES AND CAMPAIGNS Using the case study method, this course offers students an opportunity to work through the major categories of public relations problems and opportunities. In this course, students integrate theory, concepts, and techniques within complete communication programs. Fall.

4308 PUBLIC RELATIONS MANAGEMENT A study of the management components needed in a public relations program. Topics to be covered include mission statement, goals and objectives, crisis planning and issues management, as well as communication planning, budgeting and evaluation. Role of the PR practitioner, cooperation with another organization in a PR program, and executive reports are also addressed. Spring.