Undergraduate Bulletin
Document Number 4.03.05(a)

Return to Communication

[1] Courses in Public Relations (PRLS)

2305 INTRODUCTION TO PUBLIC RELATIONS An introduction to the principles and practices necessary for professionals in the public relations field. This is a basic course that addresses theoretical bases, historical and social contexts, as well as current policy and legal and ethical considerations. Fall, spring.

3305 PUBLIC RELATIONS TECHNIQUES A study of the channels of communication available to the public relations practitioner and of ways to use those channels effectively. The course covers traditional print and electronic media as well as new media. Use of direct mail, exhibits, annual reports, news conferences, advocacy advertising, and presentations as elements of the public relations program will be addressed. Prerequisites: PRLS 2305 and SPCH 2308. Fall, spring.

3310 WRITING FOR PUBLIC RELATIONS Written aspects of public relations, including press releases, leaflets, newsletters, and magazines. Basic concepts and practices for public relations practitioners and functions of public relations. Prerequisite: consent of instructor. Fall, spring.

4305 PUBLIC RELATIONS CASES AND CAMPAIGNS Using the case study method, this course offers students an opportunity to work through the major categories of public relations problems and opportunities. In this course, students integrate theory, concepts, and techniques within complete communication programs. Prerequisites: PRLS 2305, 3305, 3310, and SPCH 2308. Fall, spring.

4308 PUBLIC RELATIONS MANAGEMENT A study of the management components needed in a public relations program. Topics to be covered include mission statement, goals and objectives, crisis planning and issues management, as well as communication planning, budgeting and evaluation. Role of the PR practitioner, cooperation with another organization in a PR program, and executive reports are also addressed. Prerequisites: PRLS 2305, 3305, and SPCH 2308. Fall, spring.

4310 NONPROFIT PUBLIC RELATIONS This senior-level public relations course presents a comprehensive overview of founding and managing nonprofit organizations as a foundation for establishing a nonprofit organization's internal identity and external image. Students will develop a communication plan to promote a specific nonprofit and enhance its reputation based on its overall strategic direction. Prerequisites: PRLS 2305 and 2308. On demand.

4312 INTERNATIONAL PUBLIC RELATIONS This course introduces students to a wide range of international campaign theories, strategies, and tactics. In this course, students are introduced to the cultural/critical approach to international public relations. Students will use this approach to analyze cases and campaigns in terms of regulation, representation, production, consumption, and identity. Additionally, students are encouraged to recognize international public relations as an ongoing negotiation of culture, meaning, and identity among civilizations. Prerequisites: PRLS 2305 and SPCH 2308. On demand.

4316 SPECIAL TOPICS IN PUBLIC RELATIONS This course provides opportunities to offer advanced classes focused on specific topics in public relations. It is designed for students who have completed basic and intermediate courses and who want to study specific topics that are not offered in the curriculum. Prerequisites: PRLS 2305 and SPCH 2308 or consent of instructor. On demand.

4380 DIRECTED STUDY IN PUBLIC RELATIONS This course provides opportunities for advanced study of specific topics in public relations. It is designed for students who have completed basic and intermediate courses and who want to study specific topics that are not offered in the curriculum. Prerequisites: PRLS 2305 and SPCH 2308 or consent of instructor. On demand.